Our Team
Meet the Team Behind UP Advertising
At UP Advertising, our success is driven by a team of passionate marketing professionals, strategists, and creatives dedicated to elevating brands and delivering impactful results. With over 23 years of experience, we bring a combination of innovation, expertise, and cultural awareness to every project.
Who We Are
- Strategic Thinkers – We craft data-driven marketing strategies that position brands for success.
- Creative Innovators – Our team develops compelling content and visuals that captivate audiences.
- Industry Experts – With a deep understanding of various industries, we create tailored marketing solutions that drive growth.
- Multicultural Specialists – We help brands connect with diverse audiences through authentic and inclusive messaging.
Alejandra Peláez
Chief Commercial Brain
Alejandra Pelaez is our marketing expert with over 21 years of experience in Georgia, bringing brands to life. She is recognized for the development of successful strategies for non-profit organizations and private companies. As CEO of UP, Alejandra achieved the National Minority Business Enterprise (NMBE) certification, won recognition by the state of Georgia as an outstanding business, in 2020 received GHCC Award as agency of the year and was selected by the SBA in the beginning of 2021 to be part of their SBA Emerging Leaders Class of 2021.
Alejandra has served our Hispanic community for more than 20 years and has put her talent at the service of organizations such as Latin American Association - Asociación Latinoamericana, Georgia Hispanic Chamber of Commerce, St. Vincent de Paul Georgia, and more.
During the pandemic she managed to double our company's growth thanks to her vision and intuition she was able to generate 15 direct jobs. She now plans to double that figure by the end of 2022.
Felipe Uribe
Founder and partner
Felipe Uribe, partner and director of accounts at UP Advertising, brings more tan 12 years of experience in marketing and sales. He has extensive knowledge in customer engagement and advertising in the U.S. And South America.
Valentina Puerta
Account Coordinator
Lorenzo Mora
Account Development and Coordinator
Franklin Ruiz
Art Director
Daniela Sepúlveda
Design Coordinator & Visual Strategy Lead
Design is the silent ambassador of your brand. With over a decade of experience at UP, I don’t just create visuals; I build visual authorities. My mission is to bridge the gap between imagination and strategic impact, ensuring every digital piece we deliver is not only aesthetically striking but also a powerful communication tool. I specialize in crafting high-performance digital designs that leave a lasting impression, staying at the forefront of innovation to ensure our clients’ brands evolve faster than the market demands. Whether it’s a complex corporate rebranding or a high-conversion digital campaign, I turn your vision into a mesmerizing visual story that commands attention.
camila rubio
Sr. Designer
The Creative Mind
Hi, I’m Camila Rubio, a passionate graphic designer with a deep curiosity about how brands communicate and influence the world around them.
Bridging Strategy and Creativity
As a Senior Graphic Designer, I combine strategic thinking with creativity to develop meaningful and visually impactful solutions.
The Journey So Far
With over 10 years in advertising, I’ve worked across a wide variety of campaigns, continuously expanding my creative vision.
My Creative Toolkit
I specialize in illustration, concept development, and strategic design that tells clear, compelling stories.
Making Ideas Matter
Creating projects that align with brand goals and communicate with purpose.
The Spark Behind My Design
I’m fueled by the creative process, an endless space for exploring perspectives and ideas through design.
Driving Collaborative Creativity
I bring dedication, strategic insight, and a collaborative mindset to help teams push creative boundaries.
Design fuels my curiosity and passion. I’m excited to keep evolving and creating strategic designs that connect ideas with the world.
samuel garcía
Sr. Designer
Samuel Garcia is a skilled Graphic Designer and Community Manager with a strong background in marketing. He graduated with a degree in Graphic Design from the Benemérita Universidad Autónoma de Puebla, Mexico, where he also specialized in Marketing.
Samuel’s journey in the world of marketing began at Up Advertising in February 2016, where he started as a Graphic Designer. Throughout the years, he honed his skills by creating impactful advertising materials and digital assets for clients in the telecommunications, restaurant, and real estate industries, targeting the Hispanic audience. As time passed, he embraced the realm of social media, taking on responsibilities that included content planning, graphic design, and managing social media channels for various small businesses within Up Advertising.
Driven by the rapid advancements in technology and the evolving needs of small businesses, Samuel ventured into social media advertising, delving into the world of Facebook Ads, now known as Meta. This process has been a continuous learning experience, as the ever-changing digital landscape demands constant adaptation.
In the realm of digital marketing, Samuel’s proficiency lies in understanding the intricacies of social media platforms, analyzing each situation, and presenting effective solutions through compelling copy, innovative designs, and a touch of creativity.
With a passion for staying up-to-date with the latest trends and technologies, Samuel brings a wealth of expertise to every project he undertakes, ensuring that businesses can thrive in the dynamic world of online marketing.
Paulina Montoya
Digital Marketing Strategist
We’re excited to introduce Paulina, our talented Digital Marketing Specialist! Paulina is the creative mind behind our online strategies, working diligently to enhance our brand’s presence across various digital platforms. With a keen eye for detail and a passion for engaging content, she analyzes data to ensure our marketing efforts resonate with our audience. Paulina collaborates with our team to bring fresh ideas to life, helping us connect meaningfully with our customers and drive growth in the digital landscape. We’re thrilled to have her on board!
camilo martínez
Head of WordPress Development & UX Implementation
Technology should be a catalyst for growth, not a barrier. As the technical lead at UP for over a decade, I specialize in transforming complex business visions into high-performance WordPress ecosystems that are as intuitive as they are powerful. My approach is simple: clean engineering, radical speed (PageSpeed 90+), and a frictionless user experience designed to convert. I don’t just build websites; I architect autonomous tools that empower brands to scale without technical dependency.
Estefanía Vélez
Social Media Manager
Hello! I am Estefania, a passionate administrator and marketer with a strong commitment to customer service and bringing ideas to life.
Throughout my professional journey, I have developed key skills in listening to customers and understanding their needs, allowing me to effectively guide them and create meaningful experiences for them.
In addition to my dedication to the world of marketing and business management, I have two great passions: music and cars. Music is my escape and source of inspiration, while cars fascinate me with their engineering and design. These interests also reflect my outgoing, cheerful, and friendly personality, which enjoys sharing with others and working as a team to achieve common goals.
One of the things I take pride in is maintaining an excellent relationship with my clients, as I believe that understanding their tastes and desires is essential to provide solutions that truly meet their needs. In my work, I always strive to exceed their expectations and ensure they feel valued and heard.
I am excited to continue growing professionally and contribute my enthusiasm and skills to new challenges! I am always open to new opportunities and collaborations that allow me to keep learning and sharing my passion for the world of business and marketing.
Dubán Sarmiento
Digital Strategy & Innovation Coordinator
Innovation is only as good as the data that proves it. With a decade of experience at the intersection of technology and performance, I specialize in transforming digital environments into intelligent, sustainable growth engines. My mission is to move beyond simple metrics, using advanced data analytics, predictive modeling, and generative AI to uncover high-impact opportunities for our clients. I don’t just plan strategies; I engineer automated, data-backed ecosystems that optimize every stage of the user journey. At UP, I ensure that our clients aren’t just keeping up with the digital evolution; they are leading it.
Pablo Hoyos
Sr. Designer
Raquel Adam
Head of Growth & Business Development MI
Sebastian Uribe
Business Growth Consultant
Valeria Ruiz
Business Growth Consultant
VERONICA NEMER
Account Executive
Veronica is a truly remarkable marketing professional, whose journey has been shaped by her diverse background as both an industrial engineer and chef. Fluent in English and Spanish, she embraces continuous learning and is currently mastering the art of Italian, further enriching her already versatile skill set. With this unique blend of expertise, Veronica approaches marketing challenges with a multidimensional perspective, fostering innovation and creativity in her strategies.
In her role as an Account Manager, Veronica excels as a natural communicator, effortlessly building strong and lasting relationships with clients. Drawing from her engineering background, she employs analytical precision in her work, while her culinary flair adds a touch of creativity to her marketing endeavors. This powerful combination allows Veronica to thrive in her role, effectively managing client accounts and delivering tailored marketing solutions to achieve their goals.
Experience is one of Veronica’s strongest assets, with over a decade of expertise in client management and four years as a marketing specialist. Her commitment to professional growth and excellence is evident through her certification as a digital marketing professional by the prestigious American Marketing Association.
Veronica’s strengths are the pillars of her success in the marketing world. Her exceptional ability to multitask and adeptly manage multiple clients sets her apart as a proactive and reliable Account Manager. Drawing from her background as an industrial engineer, she excels in critical thinking, approaching challenges methodically, and finding innovative solutions. Combined with strategic planning, Veronica crafts well-coordinated marketing campaigns that drive tangible results for her clients. Moreover, her talent for team building fosters an inclusive work environment, promoting collaboration and elevating team performance.
As a leader, Veronica’s compassionate and motivating approach inspires her colleagues to embrace their full potential and embrace growth. Her exceptional time management ensures that projects are efficiently executed, meeting deadlines and exceeding expectations. At the core of her contributions lies strategic planning, aligning team efforts with well-defined objectives to achieve success.
Outside her professional life, Veronica leads a dynamic and enriching lifestyle. She finds joy in activities like running and cycling, embracing the challenge and discipline that these sports demand. As an avid reader, she indulges in literature from various genres, seeking inspiration and knowledge to fuel her creativity. Veronica’s culinary passion shines through as she experiments with flavors and techniques to create delightful desserts. Moreover, her dedication to holistic well-being is evident in her commitment to meditation, which helps her maintain focus and balance amidst a bustling professional life.
Veronica’s extraordinary journey and diverse talents make her an invaluable asset to any marketing endeavor. Her multidimensional approach to challenges, dedication to excellence, and passion for continuous growth make her an inspiring force in the marketing world.
Together, We Make an Impact
From branding and digital marketing to SEO, advertising, and strategic communications, our team collaborates to bring creative and data-driven solutions that elevate our clients' presence in the market.
Want to work with a team that understands your needs and delivers real results? 👉 Let’s Connect
Join Our Team
At UP Advertising, we are always looking for passionate, creative, and strategic minds to join our growing team. If you thrive in a fast-paced, innovative environment where marketing, technology, and creativity come together to make an impact, you’re in the right place. Whether you're an expert in branding, digital marketing, content creation, or strategic communications, we offer opportunities to grow, collaborate, and shape the future of marketing.
Ready to take your career to the next level? Explore Opportunities
