Why should business market to Hispanic audiences?

The Hispanic population in metro Atlanta grew by a robust 31% from 2010 to 2020, according to 2020 Census data released recently and analyzed by the Atlanta Regional Commission.

The diverse Hispanic market with its unique culture and values can be a promising avenue for businesses to launch their products and services.

Let’s look at some key Hispanic audience traits that could benefit potential businesses that wish to grow in size and revenue. Learn more

A few brands we’ve helped along the way

Alejandra Peláez

Alejandra Pelaez is our marketing expert with over 21 years of experience in Georgia, bringing brands to life. She is recognized for the development of successful strategies for non-profit organizations and private companies. As CEO of UP, Alejandra achieved the National Minority Business Enterprise (NMBE) certification, won recognition by the state of Georgia as an outstanding business, in 2020 received GHCC Award as agency of the year and was selected by the SBA in the beginning of 2021 to be part of their SBA Emerging Leaders Class of 2021.⁣

Alejandra has served our Hispanic community for more than 20 years and has put her talent at the service of organizations such as Latin American Association - Asociación Latinoamericana, Georgia Hispanic Chamber of Commerce, St. Vincent de Paul Georgia, and more.⁣

During the pandemic she managed to double our company's growth thanks to her vision and intuition she was able to generate 15 direct jobs. She now plans to double that figure by the end of 2022.⁣

Felipe Uribe

Felipe Uribe, partner and director of accounts at UP Advertising, brings more tan 12 years of experience in marketing and sales. He has extensive knowledge in customer engagement and advertising in the U.S. And South America.


Alondra Garcia is an Account Manager at UP Atlanta. She graduated from the University of Georgia, receiving her Bachelor's of Business Administration in Marketing with a Digital Marketing emphasis. She also has a certificate in Music Business.

She is fluent in English and Spanish and is currently learning Korean. Her experiences are in Social Media Analytics and Management, small business strategies, and brand selling. In her free time, she likes to enjoy live music, try new restaurants, and travel.


Erika, originalmente de Costa Rica es abogada, graduada de la Universidad de La Salle. En el equipo de Up Advertising está a cargo de crear y hacer auditorías de contenido para nuestras cuentas. Ella habla español, inglés e italiano. A Erika en su tiempo libre le gusta viajar y pasar tiempo con su familia e hijos.

Erika is a Costa Rican lawyer. She holds a JD degree at La Salle University, a Postgraduate degree at Laureate International Universities and public law studies at Master level, with more than 10 years of experience in the legal field. As a member of Up Advertising team, Erika creates and audits content of our clients. Erika speaks spanish, english and italian. In her free time, she enjoys travelling and spending time with her family and children.

Paulina Montoya

Paulina Montoya Álvarez is our Community Manager. Her role is to be the liaison between the organization and its audience. She acts as the voice, tone, and moderator of the brand and does this through community support, content distribution, and digital engagement. This is to build brand presence and trust, both online and in-person.

Paulina likes animals and has a passion for horses, with horse riding being her favorite sport. In her free time, she enjoys spending time with friends and family. She also loves traveling and discovering new places.

samuel garcía

Attended The Benemérita Universidad Autónoma de Puebla, México with specialization in Design and Marketing.

His constant participation and collaboration in institutional, professional and social projects, have given him experience in Branding, Packing, Sign and Illustration, which will help accomplish the success of your objectives and brand positioning.

camilo martínez

I'm Camilo Martínez, IT Tech at Minutos de Dios University and web developer since 2015. Always passionate about the IT world; particularly drawn by the development and design of web platforms.

I like movies, good music and soccer.

Daniela Sepúlveda

My name is Daniela Sepulveda and I am a Graphic Designer who specializes in digital graphic content. I am passionate about photography and design and am always open to learn from others in order to grow at a professional level. During my free time, I like to work in the field of photography.

Manuela Rodríguez

Hi! My name is Manuela I am 23 years old and live in Medellín Colombia. I am a Graphic Designer by vocation, lover of lettering, illustration and the creation of brands with a purpose. My goal is to communicate visually using different graphic retouching and production tools, techniques of graphic expression and different types of software, in order to provide optimal visual solutions to the problems of graphic and advertising communication in a creative and functional way.