To improve and generate a positive impact on their audience in 2018, the Georgia Hispanic Chamber of
Commerce decided to redesign its logo and complementary material. Our job was to provide the GHCC brand
with a refreshed look that resonated with its true audience. After rebranding, the Georgia Hispanic Chamber of
Commerce has positioned itself as the #1 Hispanic Chamber of Commerce in Georgia for the last two years. This
change increased the number of memberships and sponsors, and improved their audience's perception.