Juntos por una Vida Saludable – The Latin American Association
Project Summary

The Latin American Association (LAA), in collaboration with the United Health Foundation, launched the Juntos Por Una Vida Saludable (HEPI) initiative to combat Type 2 diabetes in Georgia's Latino community. As the program’s marketing partner, we developed and executed a culturally aligned digital marketing strategy that not only achieved rapid enrollment targets but also amplified awareness about diabetes prevention and promoted healthier lifestyles among participants.

Objective

To design and execute a comprehensive digital marketing strategy that increases the Latin Fever Ball's visibility, engages donors, and surpasses fundraising goals, ultimately securing the financial resources needed to sustain and expand the LAA's community programs.

Strategy
  • Targeted Outreach Campaigns: Created culturally resonant content that incorporated traditional Latino foods and values to ensure relatability and engagement.
  • Educational Video Capsules: Produced engaging videos focused on nutrition, exercise, and diabetes prevention, while spotlighting participant success stories to inspire broader community action.
  • Email Marketing: Designed and launched targeted email campaigns to drive workshop enrollments and maintain engagement with participants.
  • Design and Branding: Developed cohesive visual assets and collateral for social media and other platforms, ensuring consistent program representation.
Results.
  • Enrollment Success: Secured 180 participants within six months, meeting and exceeding program targets.
  • Community Engagement: Enhanced awareness and participation in diabetes prevention efforts across the community.
  • Broader Impact: Elevated program visibility through recognition by influencers and partnerships with like-minded organizations, extending the initiative’s reach.