La Moderna - Enseñas
Project Summary

The "Enseñas Con La Moderna" campaign was a transformative social responsibility initiative that our agency developed in collaboration with La Moderna. With a profound commitment to making a meaningful impact on communities across the United States, we aimed to showcase their unique sign-shaped pasta while delivering a powerful message of inclusion.

Objective To craft a campaign that:
  • Highlighted La Moderna's innovative pasta products.
  • Fostered inclusion and support for families with deaf and mute children.
  • Created a lasting impact within the communities served across three states.
Strategy

Research and Insights: We conducted thorough research to understand the needs of the target community and the potential impact of the campaign.

Partnership Development: We forged a meaningful partnership with Texas Hands and Voices, a non-profit organization dedicated to educating families with deaf and mute children, and proudly became their sponsors.

Campaign Strategy and Conceptualization: Our agency took charge of the overall strategy and conceptualization, ensuring the campaign was impactful and resonant.

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Execution

Graphic Design: We created all graphic materials for the execution of the campaign, including a distinctive campaign logo that embodied the values of inclusion and community support.

Landing Page Development: We designed a dedicated landing page featuring downloadable materials, providing valuable resources for families and educators.

Adaptation of Assets: We adapted the campaign for both print and digital platforms, ensuring consistent messaging across all channels.

Public Relations Efforts: Our team executed public relations strategies to promote the campaign, engage media, and raise awareness about the initiative.

User-Generated Content (UGC) Videos: We filmed UGC videos at events to share authentic experiences on social media, further amplifying the campaign's reach.

Results

Community Engagement: The campaign successfully engaged families and communities in three states, raising awareness about the challenges faced by deaf and mute children.

Positive Brand Association: La Moderna was recognized as a brand committed to social responsibility, enhancing its reputation among consumers.

Increased Brand Loyalty: The initiative fostered a deeper connection with existing customers and attracted new ones who valued the brand's commitment to inclusion.

Conclusions

The "Enseñas Con La Moderna" campaign exemplified how a brand can leverage its resources to make a meaningful difference in society. Through strategic planning and heartfelt collaboration, we delivered a powerful message of inclusion that resonated deeply within the community.

Key Learnings
  • The importance of understanding community needs when developing social responsibility initiatives.
  • Building strong partnerships with non-profits can amplify the impact of a campaign.
  • Effective communication and design are crucial in conveying a message of inclusion.