Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved by AMA 2017)
This focuses on leveraging individuals who have influence over potential buyers and orienting activities around these individuals to drive a brand message to the larger market.
With this, a brand inspires or compensates influencers (which can include celebrities, content creators, customer advocates, and employees to get the word out on their behalf.
A phenomenon that facilitates and encourages people to pass along an advertising message.
Nicknamed “viral” because the number of people exposed to a message mimics the process of passing a virus or disease from one person to another.
Refers to the development and promotion of products that are presumed to be environmentally safe (i.e., designed to minimize negative effects on the physical environment or to improve their quality).
This term may also be used to describe efforts to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.
Involves placing a message in front of users based on the specific keywords and phrases they are using to search.
A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, this method results in the placement of an ad when certain keywords are entered.
Note that in SEO, this term refers to achieving top placement in the search results themselves.
Describes an unconventional and creative strategy intended to get maximum results from minimal resources.
In this, the marketer initiates contact with the customer through methods such as TV, radio and digital display advertising. It is often used to influence consumer awareness and preference for a brand.
Inbound is when customers initiate contact with the marketer in response to various methods used to gain their attention. These methods include email, events, content, and web design.
One purpose of inbound, is to establish the business as a source of valuable information and solutions to problems, thereby fostering customer trust and loyalty.
A technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.
According to the Association of National Advertisers (ANA), it involves various methods to tell the brand story. More and more marketers are evolving their advertising to content marketing/storytelling to create more stickiness and emotional bonding with the consumer.
Content by AMA ( AMERICAN MARKETING ASSOCIATION)