About Us

Founded in 2013 Up Advertising is a full-service multicultural advertising and digital marketing agency specializing in reaching diverse ethnic groups nationwide.

We create marketing visions and innovative multicultural campaigns around those visions for brands to gain customer loyalty and market share with their target audience.

Our approach is both strategic and tactical to establish lasting relationships with our clients while accomplishing immediate objectives. Finally, we ensure that campaigns are cost-effective and measurable.

With more than 17 years of experience UP Advertising is the #1 Multicultural Marketing Agency in Atlanta.

UP Advertising knows the importance to give back to the community, we work together with Latin American Association, Georgia Hispanic Chamber of Commerce, NMSDC and many non-profit organizations to help others, we believe that by helping others we help ourselves to be better people and citizens.

Our corporate experience covers to small and mid-size companies. Our category and market experience covers advertising, banking, education, entertainment, financial services, franchising, government, technology, medical, non-profits, publishing, real estate, telecommunications and travel & tourism.

No matter what industry or culture you and your company represent, Up Advertising is happy to answer your multicultural marketing questions and needs. Call or email us to see how we can effectively manage your campaigns


We’re set up to deliver smart ideas that drive our clients’ businesses, regardless of channel or geography. And because we can create what we conceive, our ideas turn out just as we imagined them.


Alejandra Peláez

Partner / Business Strategy

Felipe Uribe

Partner / Director of Accounts

Andrea Brenes

Account Executive

Diana Chico

Account Executive

Camila Rubio

Graphic Designer

Samuel García

Graphic Designer & Community Manager


Graphic Designer

Camilo Martínez

Web Developer


Sr. Designer and Publicist


Graphic Designer


Traffic Director


Translator & Communicator


Graphic Designer

We develop the key messaging you need for your brand to be successful.




Taking brands to new heights is what we do best. Find out what we can do for you. We are your digital marketing and advertising agency. Drop us a line or give us a call and let us know what´s on your mind.

Branding, Design, and Marketing Strategy

A smart marketing strategy is the foundation for all effective marketing and digital marketing projects. Your brand is your promise to your customer. We will find an effective brand strategy to give you an edge to stand out in increasingly competitive markets.

Shopper Marketing Custom Point-of-Purchase Printing Solutions

We create plans that help change people’s behavior from shoppers to buyers, both in the physical world and the digital retail. we offer digital marketing and advertising services

Social Media and E-mail Marketing

CONTENT CREATION: Digital marketing, Creating custom visuals and copy to engage your audiences.

PUBLISHING: Posting daily content and monitoring audience reactions. Digital marketing.

STRATEGY: Using marketing data and best practices to accomplish your objectives. We are your digital marketing and advertising agency.

COMMUNITY MANAGEMENT: Responding to and engaging with fans and followers. We are digital marketing and advertising agency.


Website Design and SEO

We build websites that make a great brand impression, provide a positive user experience and drive visitors to engage with your company.

App Development and Design

Everyone Knows the design is not only about how it looks, it is about how it works. We can design project following your mock-ups, or develop the full UI from scratch. We are your digital marketing and advertising agency

TV Commercial Production

We will create an idea; develop a script, produce, shoot, edit and deliver an effective and powerful short form commercial or a long form infomercial. With our experience and knowledge you can be assured of a great production with a strong call to action. We are your digital marketing and advertising agency

Alejandra Peláez

Alejandra Peláez, managing partner at UP Advertising, brings 10 years of experience in marketing to the U.S. Hispanic market. She founded UP Advertising after a stint at Coca-Cola, where she developed and lead the shopper marketing program for Hispanic markets in 2013.

As partner of business strategy at UP Advertising, she is in charge of executing the creative process, developing multiplatform marketing programs and crafting Brand development strategies.

Felipe Uribe

Felipe Uribe, partner and director of accounts at UP Advertising, brings more tan 12 years of experience in marketing and sales. He has extensive knowledge in customer engagement and advertising in the U.S. And South America.

Andrea Brenes

Andrea is an Account Manager at UP Advertising, where she helps with the development of marketing strategies and customer relationships.

Her experience has always been around marketing and sales for more than 9 years. She possesses a Masters Degree in Marketing and also in International Business and a certificate in Digital Marketing. Originally from Costa Rica, Andrea speaks Spanish, English and French and she has been living in Atlanta for the last 7 years. She loves traveling and spending her free in outdoor activities or baking at home.

Diana chico

Hi! I am Diana Chico Marquez. I graduated from the University of Georgia with a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Advertising. My expertise is in marketing strategy development, social media analytics and management, and content writing in English and Spanish. In my free time, you can find me spending time with my family and friends, hiking, and volunteering in my community.

camila rubio

In her native Bogotá, Colombia, Camila is in her senior year at the Jorge Tadeo Lozano's University, majoring in Graphic Design. Her experience as visual communicator has given her an expertise in branding and illustration.

samuel garcía

Attended The Benemérita Universidad Autónoma de Puebla, México with specialization in Design and Marketing.

His constant participation and collaboration in institutional, professional and social projects, have given him experience in Branding, Packing, Sign and Illustration, which will help accomplish the success of your objectives and brand positioning.

Estefanía Zorro

I am a graphic designer, graduated from Jorge Tadeo Lozano University in Bogotá, my interests are focused in write editorial pieces, branding, photography, I am currently researching in the field of digital marketing. In my free time I like to share with my family, skating, traveling, learning about new cultures and practice yoga.

camilo martínez

I'm Camilo Martínez, IT Tech at Minutos de Dios University and web developer since 2015. Always passionate about the IT world; particularly drawn by the development and design of web platforms.

I like movies, good music and soccer.

Lucas Becquet

Publicist of the Catholic University of Manizales, passionate about good ideas and creative work. A person with experience in the conceptual and graphic field who sees advertising and design as a means to break the boundaries and build new ways of communication. For Lucas, discipline and perseverance are the main keys to this process and he knows that in every project you have to give his best to achieve the objectives and obtain excellent results.

He is a music lover. He likes to travel, soccer and the ocean.

His source of inspiration is his family and his blindly believes that whoever does good things, only good things await them.

Daniela Sepúlveda

My name is Daniela Sepúlveda, I am studying the last semester of technology in the production of Digital Graphics contents. I am 23 years old, I live in Medellin Colombia. I am passionate about photography and design. I am always open to learn from others, to grow at a professional level. In my free time I like to work in the field of photography at social events and together with my family we have a hobby to be present at such events with the pastry needs.

Paulina Montoya

Pulina Montoya Alvarez, her hometown,Medellín, Colombia, she is studying her sixth semester of Business Administration at Eafit University with emphasis on Marketing. She is organized,
punctual with talent to organize agendas and she is an event planner. Also, she is Interested in social media management.

She likes animals, she has a passion for horses, her favorite sport is riding, in her free time she enjoys spending time with family and friends. She loves traveling and discovering new places

Ana Lozano

Ana earned a Studied Business Administration at the University of Guadalajara, in Gudalajara Mexico. She moved to Atlanta, Georgia in 1996. One of her goals was to learn English and improve her career. She fell in love with the city and decided to stay and make
Atlanta her new home. Ana is fluent in English and Spanish with a vast knowledge of the Hispanic Community and their needs. She found a good fit at UP Advertising as a translator and communicator. Ana loves to be with her family including her dog. One of her hobbies is to travel and visit new places. She also enjoys learning about different cultures and their traditions. This has make her feel very proud of her roots.

Manuela Rodríguez

Hi! My name is Manuela I am 23 years old and live in Medellín Colombia. I am a Graphic Designer by vocation, lover of lettering, illustration and the creation of brands with a purpose. My goal is to communicate visually using different graphic retouching and production tools, techniques of graphic expression and different types of software, in order to provide optimal visual solutions to the problems of graphic and advertising communication in a creative and functional way.