Why should business market to Hispanic audiences?
Hispanic population shows strong growth across metro ATL
Recently released 2020 Census data confirms that the Hispanic continues to be a major engine of growth in the 11-county Atlanta region.
Some of the key Hispanic audience traits that could benefit potential businesses that wish to grow in size and revenue
Purchasing Power of Hispanic Consumers
The Hispanic population makes
18% of the total US population
and this number is expected to
increase to 143.5 million by the
year 2050.
The purchasing power of
Hispanic consumers is
unrivaled in brand loyalty. They
give great importance to family,
friends, and community. An
inclusive brand that recognizes
their value will have a greater
chance at being well received
with the Latino audience.
It is a great opportunity for
companies to integrate into the
Hispanic market and earn
millions of dollars in profits.
Internet Usage of Hispanic Consumers
Like any other person, the
Latino community spends a
noticeable share of its time on
the internet.
The Hispanic population is also
a regular social media user with
Facebook and Instagram being
the two most popular
networking sites. In 2016,
almost 34 million social
network users were Hispanic.
This shows that brands can
capture the interest of the
Hispanic audience through
social media advertising and
internet campaigns that are
culturally sensitive to the Latin
population of the US
Shopping Habits of Hispanic Consumers
Media has the power to
influence the perceptions and
purchasing habits of people
through strategic marketing.
The Hispanic consumers in the
US contributed 1.3 billion dollars
to the overall US revenue in
2018
2021 State of Hispanic Homeownership Report.
