Why should business market to Hispanic audiences?
Hispanic population shows strong growth across metro ATL
Recently released 2020 Census data confirms that the Hispanic continues to be a major engine of growth in the 11-county Atlanta region.
Some of the key Hispanic audience traits that could benefit potential businesses that wish to grow in size and revenue
Purchasing Power of Hispanic Consumers
The Hispanic population makes
18% of the total US population
and this number is expected to
increase to 143.5 million by the
The purchasing power of Hispanic consumers is unrivaled in brand loyalty. They give great importance to family, friends, and community. An inclusive brand that recognizes their value will have a greater chance at being well received with the Latino audience. It is a great opportunity for companies to integrate into the Hispanic market and earn millions of dollars in profits.
Internet Usage of Hispanic Consumers
Like any other person, the
Latino community spends a
noticeable share of its time on
The Hispanic population is also a regular social media user with Facebook and Instagram being the two most popular networking sites. In 2016, almost 34 million social network users were Hispanic.
This shows that brands can capture the interest of the Hispanic audience through social media advertising and internet campaigns that are culturally sensitive to the Latin population of the US
Shopping Habits of Hispanic Consumers
Media has the power to
influence the perceptions and
purchasing habits of people
through strategic marketing.
The Hispanic consumers in the US contributed 1.3 billion dollars to the overall US revenue in 2018.