Founded in 2013 Up Advertising is a full-service multicultural advertising and digital marketing agency specializing in reaching diverse ethnic groups nationwide.
We create marketing visions and innovative multicultural campaigns around those visions for brands to gain customer loyalty and market share with their target audience.
Our approach is both strategic and tactical to establish lasting relationships with our clients while accomplishing immediate objectives. Finally, we ensure that campaigns are cost-effective and measurable.
With more than 19 years of experience
UP Advertising is the #1 Multicultural Marketing Agency in Atlanta


We’re set up to deliver smart ideas that drive our clients’ businesses, regardless of channel or geography. And because we can create what we conceive, our ideas turn out just as we imagined them.



Alejandra Peláez
Partner / Business Strategy
Felipe Uribe
Partner / Director of Accounts
Andrea Brenes
Account Manager
Alondra Garcia
Account Manager
Nicole Centeno
Account Manager
Erika Brenes
Project Manager
Paulina Montoya
Trafic Director
Samuel García
Graphic Designer / CM
Camilo Martínez
Web Developer
Daniela Sepúlveda
Graphic Designer
Manuela Rodríguez
Graphic Designer
Ana Lozano
Translator & Communicator
  • Paola Cartay de Chic
    Up Advertising, Alejandra Pelaez Restrepo you are the best in Atlanta!!! So professional, dedicated, creative, strategic, responsable, impeccable works👏🏼👏🏼👏🏼👏🏼👏🏼
    Paola Cartay de Chic
    The LatinAmerican Association 2020
  • Latin American Association
    We have worked with Up Advertising for many years. We appreciate very much their outstanding service and dedication to the LAA, and all the amazing work that we have done together.
    Latin American Association
  • Angelica Izquierdo
    Excellent company, responsible, accomplished, innovative.
    Angelica Izquierdo
    AmeriMex Communications
  • Giselle Urbina
    I could not be happier with Up Advertising! They truly care about their customers and their needs. Our marketing has been much better with them on our side. I truly recommend them.
    Giselle Urbina
    Urbina Law Firm
  • Aisah Gayle
    Amazing partners and collaborators! Thanks for all what you do!
    Aisah Gayle
  • Elizabeth Plasencia
    UP Advertising LLC has served the Georgia Hispanic Chamber of Commerce for 2+ years through hard work and dedication. I admire their commitment in serving our community of business owners/ leaders through marketing and communications.
    Elizabeth Plasencia


  • Urbina Law Firm



Taking brands to new heights is what we do best. Find out what we can do for you. We are your digital marketing and advertising agency. Drop us a line or give us a call and let us know what´s on your mind.

    We want to be part of your success

    Branding, Design, and Marketing Strategy

    A smart marketing strategy is the foundation for all effective marketing and digital marketing projects. Your brand is your promise to your customer. We will find an effective brand strategy to give you an edge to stand out in increasingly competitive markets.

    Shopper Marketing Custom Point-of-Purchase Printing Solutions

    We create plans that help change people’s behavior from shoppers to buyers, both in the physical world and the digital retail. we offer digital marketing and advertising services

    Website Design and SEO

    We build websites that make a great brand impression, provide a positive user experience and drive visitors to engage with your company.

    • Website design
    • SEO
    • E-commerce
    • SMS Marketing campaigns

    App Development and Design

    Everyone Knows the design is not only about how it looks, it is about how it works. We can design project following your mock-ups, or develop the full UI from scratch. We are your digital marketing and advertising agency

    Social Media and E-mail Marketing

    CONTENT CREATION: Digital marketing, Creating custom visuals and copy to engage your audiences.

    PUBLISHING: Posting daily content and monitoring audience reactions. Digital marketing.

    STRATEGY: Using marketing data and best practices to accomplish your objectives. We are your digital marketing and advertising agency.

    COMMUNITY MANAGEMENT: Responding to and engaging with fans and followers. We are digital marketing and advertising agency.


    TV Commercial Production

    We will create an idea; develop a script, produce, shoot, edit and deliver an effective and powerful short form commercial or a long form infomercial. With our experience and knowledge you can be assured of a great production with a strong call to action. We are your digital marketing and advertising agency

    Alejandra Peláez

    Alejandra Pelaez is our marketing expert with over 21 years of experience in Georgia, bringing brands to life. She is recognized for the development of successful strategies for non-profit organizations and private companies. As CEO of UP, Alejandra achieved the National Minority Business Enterprise (NMBE) certification, won recognition by the state of Georgia as an outstanding business, in 2020 received GHCC Award as agency of the year and was selected by the SBA in the beginning of 2021 to be part of their SBA Emerging Leaders Class of 2021.⁣

    Alejandra has served our Hispanic community for more than 20 years and has put her talent at the service of organizations such as Latin American Association – Asociación Latinoamericana, Georgia Hispanic Chamber of Commerce, St. Vincent de Paul Georgia, and more.⁣

    During the pandemic she managed to double our company’s growth thanks to her vision and intuition she was able to generate 15 direct jobs. She now plans to double that figure by the end of 2022.⁣

    Felipe Uribe

    Felipe Uribe, partner and director of accounts at UP Advertising, brings more tan 12 years of experience in marketing and sales. He has extensive knowledge in customer engagement and advertising in the U.S. And South America.

    Andrea Brenes

    Andrea is an Account Manager at UP Advertising, where she helps with the development of marketing strategies and customer relationships.

    Her experience has always been around marketing and sales for more than 9 years. She possesses a Masters Degree in Marketing and also in International Business and a certificate in Digital Marketing. Originally from Costa Rica, Andrea speaks Spanish, English and French and she has been living in Atlanta for the last 7 years. She loves traveling and spending her free in outdoor activities or baking at home.


    Alondra Garcia is an Account Manager at UP Atlanta. She graduated from the University of Georgia, receiving her Bachelor’s of Business Administration in Marketing with a Digital Marketing emphasis. She also has a certificate in Music Business.

    She is fluent in English and Spanish and is currently learning Korean. Her experiences are in Social Media Analytics and Management, small business strategies, and brand selling. In her free time, she likes to enjoy live music, try new restaurants, and travel.

    Nicole Centeno

    Let’s keep it short + sweet!
    Kennesaw State University | Class of 2018
    Double Major— International Business & Communications
    Advertiser for a total of 3 years + counting
    Part-time comedian, full time awkward– it’s a thing… and yes I laugh at my own jokes! No shame there
    Proudly born in Mexico & raised in the ATL
    Newly found mother of 1 tiny human + 2 fur friends
    Food enthusiast, travel junkie, + a [very aware] wannabe blonde


    Erika, originalmente de Costa Rica es abogada, graduada de la Universidad de La Salle. En el equipo de Up Advertising está a cargo de crear y hacer auditorías de contenido para nuestras cuentas. Ella habla español, inglés e italiano. A Erika en su tiempo libre le gusta viajar y pasar tiempo con su familia e hijos.

    Erika is a Costa Rican lawyer. She holds a JD degree at La Salle University, a Postgraduate degree at Laureate International Universities and public law studies at Master level, with more than 10 years of experience in the legal field. As a member of Up Advertising team, Erika creates and audits content of our clients. Erika speaks spanish, english and italian. In her free time, she enjoys travelling and spending time with her family and children.

    Paulina Montoya

    Paulina Montoya Álvarez is our Community Manager. Her role is to be the liaison between the organization and its audience. She acts as the voice, tone, and moderator of the brand and does this through community support, content distribution, and digital engagement. This is to build brand presence and trust, both online and in-person.

    Paulina likes animals and has a passion for horses, with horse riding being her favorite sport. In her free time, she enjoys spending time with friends and family. She also loves traveling and discovering new places.

    samuel garcía

    Attended The Benemérita Universidad Autónoma de Puebla, México with specialization in Design and Marketing.

    His constant participation and collaboration in institutional, professional and social projects, have given him experience in Branding, Packing, Sign and Illustration, which will help accomplish the success of your objectives and brand positioning.

    camilo martínez

    I’m Camilo Martínez, IT Tech at Minutos de Dios University and web developer since 2015. Always passionate about the IT world; particularly drawn by the development and design of web platforms.

    I like movies, good music and soccer.

    Daniela Sepúlveda

    My name is Daniela Sepulveda and I am a Graphic Designer who specializes in digital graphic content. I am passionate about photography and design and am always open to learn from others in order to grow at a professional level. During my free time, I like to work in the field of photography.

    Manuela Rodríguez

    Hi! My name is Manuela I am 23 years old and live in Medellín Colombia. I am a Graphic Designer by vocation, lover of lettering, illustration and the creation of brands with a purpose. My goal is to communicate visually using different graphic retouching and production tools, techniques of graphic expression and different types of software, in order to provide optimal visual solutions to the problems of graphic and advertising communication in a creative and functional way.

    Ana Lozano

    Ana earned a Studied Business Administration at the University of Guadalajara, in Gudalajara Mexico. She moved to Atlanta, Georgia in 1996. One of her goals was to learn English and improve her career. She fell in love with the city and decided to stay and make
    Atlanta her new home. Ana is fluent in English and Spanish with a vast knowledge of the Hispanic Community and their needs. She found a good fit at UP Advertising as a translator and communicator. Ana loves to be with her family including her dog. One of her hobbies is to travel and visit new places. She also enjoys learning about different cultures and their traditions. This has make her feel very proud of her roots.