We develop the key messaging you need for your brand to be successful.

Alejandra Peláez

Chief Commercial Brain

Alejandra Pelaez is our marketing expert with over 21 years of experience in Georgia, bringing brands to life. She is recognized for the development of successful strategies for non-profit organizations and private companies. As CEO of UP, Alejandra achieved the National Minority Business Enterprise (NMBE) certification, won recognition by the state of Georgia as an outstanding business, in 2020 received GHCC Award as agency of the year and was selected by the SBA in the beginning of 2021 to be part of their SBA Emerging Leaders Class of 2021.⁣
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Alejandra has served our Hispanic community for more than 20 years and has put her talent at the service of organizations such as Latin American Association – Asociación Latinoamericana, Georgia Hispanic Chamber of Commerce, St. Vincent de Paul Georgia, and more.⁣
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During the pandemic she managed to double our company’s growth thanks to her vision and intuition she was able to generate 15 direct jobs. She now plans to double that figure by the end of 2022.⁣

Felipe Uribe

Founder and partner

Felipe Uribe, partner and director of accounts at UP Advertising, brings more tan 12 years of experience in marketing and sales. He has extensive knowledge in customer engagement and advertising in the U.S. And South America.

Andrea Brenes

Andrea is an Account Manager at UP Advertising, where she helps with the development of marketing strategies and customer relationships.

Her experience has always been around marketing and sales for more than 9 years. She possesses a Masters Degree in Marketing and also in International Business and a certificate in Digital Marketing. Originally from Costa Rica, Andrea speaks Spanish, English and French and she has been living in Atlanta for the last 7 years. She loves traveling and spending her free in outdoor activities or baking at home.

Diana chico

Hi! I am Diana Chico Marquez. I graduated from the University of Georgia with a Bachelor of Business Administration in Marketing and a Bachelor of Arts in Advertising. My expertise is in marketing strategy development, social media analytics and management, and content writing in English and Spanish. In my free time, you can find me spending time with my family and friends, hiking, and volunteering in my community.

camila rubio

In her native Bogotá, Colombia, Camila is in her senior year at the Jorge Tadeo Lozano’s University, majoring in Graphic Design. Her experience as visual communicator has given her an expertise in branding and illustration.

samuel garcía

Sr. Designer

Samuel Garcia is a skilled Graphic Designer and Community Manager with a strong background in marketing. He graduated with a degree in Graphic Design from the Benemérita Universidad Autónoma de Puebla, Mexico, where he also specialized in Marketing.

Samuel’s journey in the world of marketing began at Up Advertising in February 2016, where he started as a Graphic Designer. Throughout the years, he honed his skills by creating impactful advertising materials and digital assets for clients in the telecommunications, restaurant, and real estate industries, targeting the Hispanic audience. As time passed, he embraced the realm of social media, taking on responsibilities that included content planning, graphic design, and managing social media channels for various small businesses within Up Advertising.

Driven by the rapid advancements in technology and the evolving needs of small businesses, Samuel ventured into social media advertising, delving into the world of Facebook Ads, now known as Meta. This process has been a continuous learning experience, as the ever-changing digital landscape demands constant adaptation.

In the realm of digital marketing, Samuel’s proficiency lies in understanding the intricacies of social media platforms, analyzing each situation, and presenting effective solutions through compelling copy, innovative designs, and a touch of creativity.

With a passion for staying up-to-date with the latest trends and technologies, Samuel brings a wealth of expertise to every project he undertakes, ensuring that businesses can thrive in the dynamic world of online marketing.

Estefanía Zorro

I am a graphic designer, graduated from Jorge Tadeo Lozano University in Bogotá, my interests are focused in write editorial pieces, branding, photography, I am currently researching in the field of digital marketing. In my free time I like to share with my family, skating, traveling, learning about new cultures and practice yoga.

camilo martínez

Sr. Website developer

Camilo’s journey began at the Minuto de Dios University, where he cultivated his passion for programming and laid the foundation for an illustrious career in the digital realm. Over the years, he has embarked on diverse and captivating programming projects, ranging from captivating websites to feature-rich mobile apps and robust enterprise software.

With a versatile toolkit that includes HTML, CSS, JavaScript, PHP, Java, and C++, Camilo effortlessly transforms ideas into interactive and dynamic realities. His programming acumen knows no bounds, pushing the boundaries of innovation and crafting elegant solutions that stand the test of time.

Camilo is more than just a programmer; he is an experienced professional who embodies the spirit of collaboration. Whether working independently or as part of a team, he thrives on creating synergistic environments that inspire productivity and foster success.

Facing complex coding challenges is second nature to Camilo. Armed with strong problem-solving skills, he adeptly navigates intricate technical obstacles, ensuring that projects progress seamlessly and efficiently.

In the realm of web development, communication is key, and Camilo excels in this arena. He possesses a unique ability to articulate technical concepts in a clear and concise manner, ensuring that all stakeholders are aligned and informed throughout the development journey.

Outside the digital realm, Camilo’s passions run deep. From indulging in captivating movies and music to fueling his enthusiasm for soccer, he brings a well-rounded perspective to both work and life. He cherishes quality time spent with family and friends, embracing the joy of togetherness.

Lucas Becquet

Publicist of the Catholic University of Manizales, passionate about good ideas and creative work. A person with experience in the conceptual and graphic field who sees advertising and design as a means to break the boundaries and build new ways of communication. For Lucas, discipline and perseverance are the main keys to this process and he knows that in every project you have to give his best to achieve the objectives and obtain excellent results.

He is a music lover. He likes to travel, soccer and the ocean.

His source of inspiration is his family and his blindly believes that whoever does good things, only good things await them.

Daniela Sepúlveda

Design Coordinator

A Journey of Creativity:
Daniela’s passion for graphic design ignited her career, and she has since been on a journey of turning imagination into captivating visuals. With a wealth of experience, she has had the privilege of working on exciting and challenging projects that breathe life into ideas through artistry.

Unleashing Creative Magic:
From corporate branding to innovative advertising campaigns, Daniela has dived into an array of projects, crafting designs that leave a lasting impression. Her forte lies in creating visually striking masterpieces that powerfully communicate the intended message.

Crafting Dreams to Reality:
The creative process fuels Daniela’s soul, from inception to the final delivery. Every project represents a new challenge and an opportunity to make a positive impact through the art of design. Her keen eye for detail ensures that each creation is not only aesthetically appealing but also highly functional.

Innovation and Evolution:
As an ardent explorer of the design world, Daniela remains at the forefront of trends and tools. She thrives on experimenting with fresh techniques and creative styles, consistently evolving as a professional to meet the ever-changing demands of the market.

Beyond the Canvas:
Beyond her artistic endeavors, Daniela finds joy in indulging her creative spirit through various interests. Whether it’s delving into the latest art forms, savoring diverse music, or embracing the camaraderie of her loved ones, her well-rounded personality enhances her design prowess.

Embark on a design odyssey with Daniela, where ideas transcend into mesmerizing visual stories. Her passion, expertise, and commitment are at your service, ready to transform your visions into captivating realities. Connect with us now, and together, let’s create an artistic tapestry that leaves a mark in the world of graphic design.

Paulina Montoya

Digital Marketing Strategist

We’re excited to introduce Paulina, our talented Digital Marketing Specialist! Paulina is the creative mind behind our online strategies, working diligently to enhance our brand’s presence across various digital platforms. With a keen eye for detail and a passion for engaging content, she analyzes data to ensure our marketing efforts resonate with our audience. Paulina collaborates with our team to bring fresh ideas to life, helping us connect meaningfully with our customers and drive growth in the digital landscape. We’re thrilled to have her on board!

Ana Lozano

Ana earned a Studied Business Administration at the University of Guadalajara, in Gudalajara Mexico. She moved to Atlanta, Georgia in 1996. One of her goals was to learn English and improve her career. She fell in love with the city and decided to stay and make
Atlanta her new home. Ana is fluent in English and Spanish with a vast knowledge of the Hispanic Community and their needs. She found a good fit at UP Advertising as a translator and communicator. Ana loves to be with her family including her dog. One of her hobbies is to travel and visit new places. She also enjoys learning about different cultures and their traditions. This has make her feel very proud of her roots.

Manuela Rodríguez

Hi! My name is Manuela I am 23 years old and live in Medellín Colombia. I am a Graphic Designer by vocation, lover of lettering, illustration and the creation of brands with a purpose. My goal is to communicate visually using different graphic retouching and production tools, techniques of graphic expression and different types of software, in order to provide optimal visual solutions to the problems of graphic and advertising communication in a creative and functional way.