Instagram chatbots for customer service and sales

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With more and more customer-business conversations happening online, automated messaging tools are more helpful than ever. Find out how to use Instagram chatbots to scale sales on the platform.

What is an Instagram chatbot?

An Instagram chatbot is a messaging system that addresses human inquiries using automated responses. Chatbots use artificial intelligence to communicate with people. They’re the ultimate system for automatic replies: they can answer questions, make recommendations, and even refer customers to a real human if they get stuck. They don’t pretend to be real people (honesty is the best policy, after all). They act as a go-between communicating from a brand to a consumer in real-time. The business benefits of using Instagram chatbots

In other words, commerce through Instagram is a huge opportunity for any brand: Instagram users are super down to the shop. And just like Instagram Stories, posts and ads can engage potential customers in public, chatbots can help convert interest into sales in private.

Save time

For humans, responding to Instagram DMs takes time. But for robots, it’s instant. When you use an Instagram chatbot, any direct message you receive will be replied to automatically. All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved break.

Automate lead generation and sales

Using an Instagram chatbot is like having a lightning-fast employee of the month. Instagram chatbots can recommend products directly to your customers within the chat, leading to faster and more streamlined sales.

Answer messages in multiple languages

Being able to communicate in multiple languages is integral when your business has (or wants!) a diverse consumer base.

There are multiple ways you can go about setting up a multilingual chatbot. If you’ve made one yourself, you can translate answers into multiple languages.